Reviewed and revised — 12 September 2026. This article has been updated to correct unsupported claims and reflect the current enquiry-based offer. Its original publication date and URL are retained.
A useful asking price starts with the item and the evidence, then accounts for the seller’s constraints. It should not come from a universal percentage discount off another listing.
Identify comparable evidence
Match model, variant, condition, completeness and market. Separate completed sales from current asks. Record dates and shipping treatment, and exclude bundles or uncertain matches from a simple comparison unless you can explain the adjustment.
Establish your constraints
Estimate proceeds after selling and fulfilment costs, and decide what outcome you need. Clearing space quickly and waiting for a specialist buyer may justify different decisions. State that objective rather than disguising it as a precise market valuation.
Choose a price and save the reason
Record the range considered, the chosen ask and any uncertainty. Use the marketplace fee calculator to inspect current supported fee assumptions rather than the outdated rate table previously printed here.
Set a review trigger
A new comparable sale, changed shipping cost, corrected condition detail or prolonged lack of relevant interest may warrant review. Listing age alone does not dictate a markdown. Check any consignor authority before changing the offer.
Interpret the result carefully
Save the price at the time of the decision and record later changes. Comparing a past sale with today’s ask does not establish negotiation loss. Read the correction to our own asking-price interpretation for an example of this mistake.
The outcome may support a different decision next time, but one quick sale cannot prove underpricing and one slow listing cannot prove the ask is too high.
Enquire about a TurnGoods listing review . We will confirm the scope and current availability before any work is agreed.