Reviewed and revised — 12 September 2026. This article has been updated to correct unsupported claims and reflect the current enquiry-based offer. Its original publication date and URL are retained.
A dashboard is useful when its numbers can be traced to transactions and interpreted consistently. Start with definitions before adding more charts.
Separate the measures
| Measure | Check before using it |
|---|---|
| Orders | Are cancelled or unpaid orders included? |
| Retained merchandise | Have recorded reversals been deducted, and at what cutoff? |
| Seller result | Which fees and costs are included or missing? |
| Days to sell | Which start date is used, and does it exclude unsold stock? |
| Asking value | Is this recorded unit ask or quantity-adjusted value? It is not revenue. |
| Consignor amount due | Does it reconcile with agreements, adjustments and payments? |
Keep populations comparable
A report of sold items excludes stock that has not sold. A traffic sample may cover only part of the inventory. Show coverage and missing data, and avoid comparing windows or categories as if they were equivalent.
Investigate a change
If retained sales fall, check reconciliation completeness, inventory availability and category mix before attributing the movement to a marketing or pricing change. Drill into the underlying records and preserve the date of the analysis.
Make the output actionable
A useful report identifies a decision, an owner and the evidence needed next. For example, review a listing’s shipping terms, resolve an unmatched transaction or explain a consignor adjustment. A chart alone does not diagnose the cause.
Our own-store comparison shows why we now distinguish observations from causal claims. Ask about current TurnGoods reporting availability instead of assuming every feature described in an older article is released.
Enquire about a TurnGoods listing review . We will confirm the scope and current availability before any work is agreed.