Auction or fixed price: what 4,989 live listings showed
A consignor asks whether to auction an item rather than list it at a fixed price. It is a reasonable question. An auction has a deadline, and a deadline creates urgency that a Buy It Now listing does not. The usual answer is that auctions suit items whose value is uncertain, because competing bidders discover the price for you. That answer assumes competing bidders exist. We wanted to know whether they do. ...