We ran a control group on our own store
Two weeks ago we wrote that we’d re-comped eight aged listings on our own store and four of them sold — two inside 48 hours, after sitting more than a year. It’s a good story. It’s also the kind of story every tool tells about itself, and it has an obvious hole: maybe they’d have sold anyway. Stock sells. Old stock sells sometimes. Four out of eight with no baseline is an anecdote wearing a number. ...