What our repricing comparison actually showed
Correction — 12 September 2026: We have corrected the retained-sale count from four to three and the comparison denominator from 132 to 103. The earlier “6× lift” claim is withdrawn. These groups were neither randomised nor fully matched, so the comparison does not establish a causal effect. The original URL and publication date are retained. We repriced eight listings in our own store and wanted to know whether it had helped. ...