Strategy

Every Australian reseller hits the same crossroads eventually: consign this item or sell it myself? It seems simple — consignment means someone else does the work, right? Not quite. The real answer depends on the item, your time, and how much margin you are willing to share. Let us break it down with real Australian dollar figures. The Case for Consignment Consignment means you hand your item to a store or platform. They photograph it, list it, handle buyer questions, ship it, and deal with returns. When it sells, they take a commission (typically 30-50% of the sale price) and send you the rest. ...

Price an item wrong and two things happen: price too high and it sits for months eating shelf space; price too low and you leave money on the table. Here’s the framework that consistent resellers use to get pricing right. The Three Inputs to Every Price Every price decision comes down to three numbers: Market value — What comparable items have actually sold for recently Time value — How long you’re willing to hold the item Platform cost — What it costs to sell on each channel Miss any one of these and you’re guessing. ...